The first sentence makes you feel something while the other leaves much to be desired. Using words that evoke emotion can make a flat sentence more dynamic. However, it wonвЂ™t hurt to pay special attention to your sentence structures and the words you use to convey your point. The good news is, if youвЂ™re passionate about the topic you are writing about, it will naturally manifest in your writing. It is the difference between a boring piece and a persuasive one. Passion is as captivating as it is contagious and it is important to bring that across in your writing. Why do so many readers all over the world trust the words of Mark Manson? The reason is simple: he believes in those words heвЂ™s preaching. For instance, a B2B business should adopt a more formal tone of voice and swearing is a definite no-no. Your tone should also always be consistent with your brand image. The lesson here isnвЂ™t to swear in your writing but to adopt the language in which your audience speaks so as to connect with them. This is why reading his articles may feel akin to having a conversation with a friend. His use of colloquial language, as well as a generous amount of curse words, allows him to establish intimacy with his readers. MansonвЂ™s tone of voice is friendly but assertive. This, in turn, informs how he writes his books and articles. Thus, he needs to appear authoritative yet approachable. Manson is a self-help writer and personal development consultant. Decide on your tone of voice by looking at the nature of the industry youвЂ™re in. The tone of your writing does two things: it builds your brand image and it determines the type of relationship that you have with your readers. It also makes him more relatable to his audience. Personal anecdotes help Manson establish common ground with his readers and narrow the emotional distance between them. Stories draw readers in immediately and make them interested in what comes next. It is the same reason Mark Manson starts many of his articles with a story or personal anecdote. ThereвЂ™s a reason why every TED Talk begins with the speaker telling a story. HereвЂ™s what makes his writing so addictive. His works are also immensely entertaining before you know it, youвЂ™ve read all the articles on his blog. Manson has a way of drawing readers in with words and making abstract concepts easy to grasp. Much of his popularity can be attributed to his style of writing. ThereвЂ™s much more to glean from Mark Manson, New York Times bestselling author of The Subtle Art of Not Giving a F*ck and Everything is F*cked, than just general advice on life.

Mark manson blog